Why Sourdough Is Different
Our signature sourdough is the base of our doughnuts, and it’s one of the things we’re most proud of. We perfected the world’s first yeast-raised sourdough base in 2014. In 2017, we created a vegan version of the dough, which is just as stunning as the original. Our dough speaks for itself – and although it leaves many people speechless, it also leaves some with a lot of questions. What is different about sourdough? What are the reasons why we use it?
What is different about sourdough bread?
Sourdough bread is made using a different process than regular bread. Regular bread rises because the baker’s yeast reacts with the gluten. Sourdough rises because of a special combination of yeast and bacteria that grows inside a flour-and-water paste. This is called the “starter.” The different process means that sourdough bread takes longer to ferment and rise than other types of bread.
Does sourdough have yeast?
Yes, sourdough does contain yeast.
Why sourdough doughnuts are different
Yes, sourdough doughnuts are made differently than other doughnut types. But the main difference that our customers see is that using sourdough gives our desserts a stronger crumb and bread-like texture. It also means that the doughnuts absorb less oil than their non-sourdough counterparts.
Why we use sourdough
We use sourdough because we prefer that it is lighter and absorbs less fat. It’s also less sweet than traditional doughnut dough, which allows us to have more fun with our flavour offerings. We haven’t yet found a flavour combination that doesn’t work well with our sourdough dough – and we don’t think that day will ever come!
A good base is necessary for a good doughnut, and our sourdough dough provides the perfect platform for our award-winning flavours. You can find our sourdough doughnuts in shops and markets across London, or you can order them straight to your door. We think sourdough is king – but we’ll let you judge it for yourself!
Try our award-winning sourdough doughnuts at one of our shops, which can be found across London. Pair it with a bespoke coffee for the ultimate treat.
In July 2020, we added a second product line to our award-winning doughnut range by introducing Crosstown ice cream. Since then, we’ve welcomed Crosstown cookies, chocolate, and gifts to the line-up. Turning Crosstown from once a solely go-to destination for...
For Veganuary 2022 we've teamed up with no food waste chef and author Max La Manna to create a Bread Pudding, handcrafted from left-over vegan sourdough doughnuts. Tell you more about Max La Manna, you say? Max is an American-born UK-based chef and an award-winning...
The secret is finally out! We've launched our very first range of Crosstown chocolate, inspired by our award-winning doughnuts. In 2020, we launched two new product lines, small-batch ice cream, and handcrafted cookies, to sit alongside our award-winning sourdough...