Crosstown is a scratch bakery where every doughnut is handcrafted each day by our team of expert bakers in our London bakery. We roll our dough by hand and prepare all of our jams, compotes, fillings, glazes, and toppings in-house, fresh each day, using the finest ingredients we can find to deliver real, honest flavour. It’s a lot of extra work, but we believe the results speak for themselves. Quality should never be compromised no matter the quantity, although both can exist at the same time. We think our doughnuts pair perfectly to specialty coffee, which is why we serve them together where we can. We call this #craftbycrosstown
We thrive on innovation, and regularly introduce limited-edition, seasonal flavours that you won’t find at your regular ol’ doughnut shop. Our bakery team loves the challenge of creating unique combinations and pushing the boundaries of what a doughnut can be. Since launching our signature sourdough doughnuts in 2014, our journey has been one of constant learning and refinement. With every batch, we push ourselves to elevate each aspect of our doughnut-making process.
We launched in 2014 as a market stall on Leather Lane, a historic London market founded in the 1600’s – we were the first street food trader to accept card payments with no minimum and no additional charge (including American Express!). It’s strange to think that this was not the norm at the time. We now have 19 locations, many of which are cashless. We respect history, and embrace future progression.
We think of our locations as ‘hubs,’ not just shops. These hubs are designed to be welcoming and modern, embodying our commitment to creating an enjoyable experience for you. Our strategic placement across London and Oxford ensures that our delightful doughnuts are always within reach, making it easy for you to enjoy our unique offerings. By blending exceptional quality with smart, accessible locations, we aim to provide a refreshing, effortless experience that aligns with our forward-thinking values and supports your busy lifestyle.
We created our signature hybrid sourdough – the world’s first yeast-raised sourdough base that we have become renowned for. In 2017, we created a vegan hybrid sourdough offering that is as delicious as the original. We pride ourselves on bringing together interesting, complimentary ingredients from around the world from season to season, to satisfy tastebuds all day and all year round.
At Crosstown, integrity isn’t just a buzzword—it’s the foundation of everything we do. We are dedicated to creating a work environment where our employees not only thrive but have clear pathways for advancement. By focusing on growth, we create a ripple effect: as we expand, more opportunities emerge, and as these opportunities are seized, further growth follows. This philosophy is embedded in our daily operations, reflecting our commitment to fostering both personal and professional development. We believe in the power of inclusivity, celebrating the diverse backgrounds of our staff and customers alike. It’s this diversity that enriches our community and makes our cities some of the most vibrant and exciting places to live.
We like to roll up our sleeves as much as we like to roll out our dough. Our actions should speak louder than any words. We think real commitment shows in what we do, not just what we say. By working directly with our products and connecting with the community, we make sure our values come through in everything we do. We’re proud that our efforts, from baking to building relationships, speak for themselves.
London is our home. We love the big city for its constant hustle and bustle and excitement. But we also know how draining it can be – it is go go go all the time. That’s why we aim to bring a little moment of happiness to you, your friends, family, colleagues or strangers with every little (or big) bite and every interaction with our staff. Whether it’s in-store, via social, email or live-chat, we want to be professional, courteous and helpful – yet light-hearted and fun.
Our staff truly believe in what we do, and that passion shines through in every interaction. They’re always eager to assist, whether you have questions about our products or want to learn more about our craft. Their enthusiasm and dedication ensure that each visit is met with genuine warmth and helpfulness. It’s this commitment that allows us to provide not just a great product, but a truly memorable experience. We say it’s about being in the business of ‘providing a moment away from the madness’ – and what better way than with a handcrafted doughnut paired with excellent specialty coffee.
We act with a practical conscience.
We use sustainably sourced packaging where we can and where practical. We offer recycling in all of our locations where we can, and recycle as much as possible. We like to better our practises and evolve where we think we can to make a lasting positive contribution.