Dewy, glossy, and straight-up irresistibleâbecause why should your glow stop at skincare? Weâre taking #GlazedDonutSkin to the next level with the ultimate beauty-meets-doughnut collab: Crosstown x NYX Professional Makeup. To celebrate the launch of NYX Cosmeticsâ new Buttermelt Glaze Skin Tint, weâve created a treat thatâs just as buttery, glossy, and glow-inducing as glossy as your fave dewy makeup look.
If youâve been obsessing over that fresh-out-the-facial, juicy, hydrated look (aka #GlazedDonutSkin), then this oneâs for you. Inspired by NYX Professional Makeupâs latest beauty drop, weâve whipped up two buttery, melt-in-your-mouth, glazed-to-perfection doughnuts that are as glossy and irresistible as your dream skin. The Toffee Buttermelt Glaze, with its deep golden-brown glaze, mirrors the warmth of a buttery, sun-kissed tintâglossy, caramelized, and absolutely indulgent. Meanwhile, the Whipped Buttermelt Glaze offers a soft, light caramel glaze that gives effortless âno-makeup makeupâ vibes. Whether youâre drawn to deep, golden tones or a soft, luminous glow, this duo is here to serve looks and flavour.
Why are we obsessed with this partnership? Because food and beauty = self-care at its finest. Crosstownâs artisanal treats and NYX Professional Makeupâs game-changing beauty drops are both all about making you look and feel amazing. Weâre here to celebrate bold choices, big flavours, and even bigger glow-upsâwhether on your face or in your dessert box.
Together, weâre taking #GlazedDonutSkin to iconic new heights, serving up the perfect blend of beauty, self-care, and indulgence. By mixing two industries that bring all the feel-good vibesâbeauty and foodâweâre inviting glow-getters and treat lovers alike to experience the dewy, delicious world of the Vegan Buttermelt Glaze Doughnut. These treats are inspired by the shine and radiance of NYX Professional Makeupâs Buttermelt Glaze products, bringing the perfect mix of indulgence and glow in one irresistible package.
NYX Professional Makeup has long been a go-to for beauty lovers who want high-quality, affordable products. With their bold and inclusive approach to beauty, NYX Professional Makeup has always been ahead of the curve in creating trends that resonate across diverse audiences. Their new Buttermelt Glaze collection takes that innovation even further. Designed to give skin the perfect glossy, hydrated finish, this collection is ideal for anyone wanting to achieve a glowing, dewy, âglazedâ look that radiates health and beauty. Whether youâre looking to enhance your natural glow or add a pop of shine to your makeup routine, NYX Professional Makeupâs Buttermelt Glaze Skin Tint is the perfect way to achieve that flawless, luminous finish.
Whatâs the secret to a radiant, glossy, glazed finish? In beauty, itâs hydration and skin-loving ingredients. In doughnuts? Itâs our commitment to all-natural, high-quality, plant-based goodness that makes every bite as nourishing as it is indulgent. At Crosstown, we believe that great-tasting treats should be crafted with the same love that you put into your skincare routine. Thatâs why we use only the best natural ingredients to create our signature doughnutsâfree from artificial additives, packed with flavour, and designed to be savoured.
Vegan Sourdough Base â Just like a good skincare routine starts with a strong foundation, our Buttermelt Glaze doughnuts begin with our signature plant-based sourdough. Light, airy, and naturally fermented, it creates the perfect balance of softness and chew, giving you that buttery melt-in-your-mouth momentâwithout any dairy. Real Tongan Vanilla â We donât do artificial flavours around here. Our vanilla is sourced from the lush islands of Tonga, bringing an ultra-smooth, rich depth of flavour to every bite. Itâs the barely-there, second-skin tint of ingredientsâsoft, subtle, but oh-so-essential.
Golden Toffee & Whipped Caramel Glazes â Inspired by the luminous warmth of NYXâs Buttermelt Glaze Skin Tint, our doughnuts are hand-dipped in glossy, silky-smooth glazes made from natural sugars, balancing sweetness with a touch of rich, caramelised depth. Think dewy, high-shine, no-filter-needed glowâbut in sweet treat form.
All Plant-Based, All Delicious â No dairy, no compromise. Every ingredient we use in our Buttermelt Glaze doughnuts is carefully selected to be 100% plant-based, meaning you get the full indulgence without any of the fillers. Because like clean beauty, natural clean ingredients just feel better.
A glow this good starts from within. Just like the best skincare, our all-natural, plant-based ingredients work their magic to deliver a buttery-smooth experienceâno filters needed. With rich, golden tones and a silky finish, every bite is infused with hydration, nourishment, and just the right amount of indulgence. Consider this your edible glow-upâdelicious, dewy, and completely irresistible.