Matcha & White Chocolate is back and better than ever

YOU ASKED; WE DELIVERED

It’s with great excitement— and more than a little nostalgia— that we announce the return of one of our most requested flavours: the Matcha & White Chocolate doughnut. For those who’ve been with us for a while, you’ll remember just how quickly this flavour became a standout favourite on our menu. Since its first appearance in 2020, it’s been a flavour that you’ve passionately rallied around, whether through messages in our inboxes, mentions on social media, or friendly nudges in-store. We’ve heard you loud and clear, and we’re just as thrilled to bring it back as you are to see it return.

There’s something about the combination of matcha and white chocolate that just works. The matcha brings a rich, earthy flavour with a hint of bitterness, while the white chocolate adds a smooth, creamy sweetness that perfectly balances it out. Together, they create a flavour that’s bold yet refined, indulgent without being overly sweet—exactly the kind of experience we aim to create with every doughnut we make.

MATCHA & WHITE CHOCOLATE DOUGHNUT

Matcha Doughnuts

Indulge in the ultimate matcha experience—a rich, soft cake dough infused with the earthy, aromatic depth of premium matcha. Each bite melts in your mouth, revealing pockets of silky white chocolate and a luscious matcha ganache that adds a creamy, umami-rich contrast. The decadence doesn’t stop there: it’s finished with a velvety-smooth glaze made from fragrant, floral Tongan vanilla, delivering a delicate sweetness that perfectly complements the green tea notes. And of course, it’s crowned with our signature white chocolate cross—adding a final touch of creamy elegance to this vibrant, flavour-packed creation.

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Available in-store & online: £4.95

Doughnuts or Donuts? – The creme de la creme of pastry predicaments. The distinction between ‘Doughnut’ and ‘Donut’ is a matter of elegance and refinement, much like choosing between an aged Bordeaux and a contemporary Napa Valley red. The term ‘Doughnut,’ with its rich and classic spelling, harks back to its 18th-century origins, embodying the traditional art of baking, a sense of sophistication, and a tribute to time-honoured traditions. On the other hand, ‘Donut,’ is its chic and modern counterpart, popularized by the iconic American brand in the 20th century, representing a more casual, contemporary approach to this delectable treat. While both represent the same luxurious indulgence, ‘Doughnut’ carries a slightly more formal and traditional tone, while ‘Donut’ encapsulates a more relaxed, modern, and playful spirit. Whichever spelling you choose, you’re indulging in a timeless confection, a symbol of sweet extravagance.