CENTREPOINT
our charity partner
CROSSTOWN X CENTREPOINT
Working together to beat youth homelessness.
We’re beyond excited to partner with the fine folk at Centrepoint in supporting homeless young people. All money raised will help to better this city we call home.
WHY?
Rough sleeping in 16-25 year olds doubled last year in London alone, making Centrepoint, the UK’s leading youth homelessness charity, more needed than ever before.
In the UK, over 103,000 young people approach their local authorities for support with homelessness every year and unfortunately less than half receive any positive support or further action.
The traumatic events they experience often result in poor mental and physical health and educational attainment. However, homeless young people are also some of the most inspiring, resilient and resourceful members of society.
their lives around.
Every year they support more than 10,000 homeless 16-25 year olds from their accommodation and support bases in London
and in 2017, they launched the Centrepoint Helpline putting an emphasis on prevention in the first instance.
This is Tori
At just 15 years old, she was forced to leave home in difficult circumstances.
Tori moved into Centrepoint temporary accommodation and after spending a year there, Tori got a bidding number for her own place. She was given a month to move from Centrepoint to her new flat, which she still lives in now.
Centrepoint gave her a home and the chance to thrive creatively – she is now a dance teacher, film maker and photographer.
HOW ARE WE HELPING?
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How you can help
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Our product
Handcrafted fresh doughnuts with real ingredients to deliver real flavour.
Crosstown is a scratch bakery. We roll our dough by hand. We make all of our jams, compotes, fillings, glazes and toppings in-house, fresh every day, using the finest ingredients we can find to deliver real, honest flavour. It’s a lot of extra work, but we believe the results speak for themselves. Quality should never be compromised no matter the quantity, although both can exist at the same time. We think our doughnuts pair perfectly to specialty coffee, which is why we serve them together where we can. We call this #craftbycrosstown
Our MINDSET
A young, independent brand, driven by progressive and innovative thinking.
We launched in 2014 as a market stall on Leather Lane, a historic London market founded in the 1600’s – we were the first street food trader to accept card payments with no minimum and no additional charge (including American Express!). It’s strange to think that this was not the norm at the time. We now have fourteen locations, many of which are cashless. We respect history, and embrace future progression.
We think of our locations as ‘hubs’, not just shops, serving walk-through-the-door customers as well those that have ordered online for Pickup or On-Demand delivery. We value serving our customers in multiple ways and aim to be accessible throughout London. We know that a great product paired with convenience brings loyalty.
Our PEOPLE
Roll up your sleeves, roll out the dough.
We value integrity, and we strive to grow our business to offer internal progression for our employees. We are firm believers that growth delivers opportunity, and opportunity fosters growth. Everyone is welcome at Crosstown, customers & staff. Our differences are what make London one of the greatest cities in the world.
We like to roll up our sleeves as much as we like to roll out our dough. Our actions should speak louder than any words.
Our Service
Professional, courteous and solution based.
London is our home. We love the big city for its constant hustle and bustle and excitement. But we also know how draining it can be – it is go go go all the time. That’s why we aim to bring a little moment of happiness to you, your friends, family, colleagues or strangers with every little (or big) bite and every interaction with our staff. Whether it’s in-store, via social, email or live chat, we want to be professional, courteous and helpful – yet light-hearted and fun. We say it’s about being in the business of ‘providing a moment away from the madness’ – what better way than a handcrafted doughnut paired with excellent specialty coffee.
Our Impact
We act with a practical conscience.
We use sustainably sourced packaging where we can and where practical. We offer recycling in all of our locations where we can, and recycle as much as possible. We like to better our practises and evolve where we think we can make a lasting positive contribution.